who is essentially omi?

We are a family-owned business specializing in handmade haircare products, body care products, soaps and unique clothing items. Omi comes from three generations of cosmetologists, and some of her fondest memories are of hanging out in her mother's beauty shop. With the guidance of her mother's hair and beauty expertise, Omi makes most of our products, while Papa Bear ensures that our processes follow GMP standards for quality, safety and stability. Our two boys pretty much just make a mess and eat us out of house and home.


Our inspiration is driven by our own need for non-toxic, environmentally-friendly products that encourage hair growth and healthy skin. Like everyone else, we needed things like deodorant, lotions, hair products and soaps, and after learning about the harmful effects of chemicals used by large manufacturers we decided to make our own products for ourselves. We were encouraged by friends and family to sell what we made. Our commitment remains strong to make the best quality products that we can, without using harmful ingredients. We use 99% plant-based or plant-derived ingredients and small amount of safe synthetics.


The highlight of this journey was making products that actually work! Our family has curly, kinky hair, and we struggled for a long time trying to find products that moisturized and defined our hair without gunky buildup. We are very proud of our hair care line, and we think you'll love it too.


Our process:

Our hair/body products are made from naturally-derived ingredients and, in some cases, a small percentages (less than 2%) of safe synthetics that do not release formaldehyde into products and skin. Many useful additives are extracted from things like cellulose, glycerin and beets, or are found in nature. We use a preservative that is made from vegetables. The colorants used in our soaps are either titanium dioxide, mica or herbs. All of our hair products are made with the finest quality ingredients, including Ayurvedic herbs and essential oils. All of our fragrance oils are phthalate-free and nitro musk-free. Each of our products are ph-balanced for skin or hair. Feel free to message us regarding any ingredients that you want to know more about.


What you should know:

KINKOCURLY friends, did you know that most hair and body care products are laden with hormone-disrupting chemicals? Some carcinogenic ingredients are boldly listed on on products, while others are hidden in the 'fragrance' listing. Phthalates, parabens, nitro-musk, PEG and formaldehyde-releasers creep into our bodies through our skin (which is the largest organ in our bodies). This is why it's extremely important to use safe, high quality ingredients. Our mission at essentially omi is to avoid harmful chemicals while keeping our price point affordable.


Beauty doesn't have to be toxic, friends! Join the revolution in hair and body care with essentially omi. 


We'll do the work so you can focus on being beautiful. 😋